Trek Factory Racing becomes Trek-Segafredo as coffee brand named co-title sponsor

Trek formally announces its partnership with new title sponsor Segafredo, with the Italian coffee brand's involvement unveiled in Treviso

(Image credit: Jamie L. Forrest for Trek Bicycle)

As rumoured earlier in December, coffee brand Segafredo has been named as the new co-title sponsor of Trek Factory Racing for the 2016 season.

Riders Fabian Cancellara, Giacomo Nizzolo and Bauke Mollema were present in Treviso, Italy, to model the new kit, which retains the look of Trek's 2015 pinstripe ensemble, with Segafredo's logo appearing underneath Trek's.

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