Team GB have signed a deal with immediate effect to sport the Lazer Z1 road helmet and Wasp Air Time Trial helmet when competing at the Olympic and Paralympic Games in 2016.
British Cycling’s finance and commercial director, Jamie Obank, said: "The Great Britain Cycling Team dominated the 2012 Olympic and Paralympic cycling events, and British Cycling’s long term planning and preparation was a key factor in this performance.
"This success has helped get countless people into cycling at all levels and if we’re to maintain this, then we need to continue to work with the best equipment and suppliers.
"We are therefore delighted to announce this deal to extend our relationship with Madison and secure the use of the Lazer helmets well in advance of the 2016 Games, allowing us to have the best preparation."
In addition to supplying the elite cyclists, the deal also includes support for British Cycling’s Go-Ride development programme, which introduces young riders to bike racing and advances their cycle handling skills.
Kellie Parsons marketing director of Madison, long-term sponsor of British Cycling, added: "We have been a partner of British Cycling since 2010, and this has seen Britain’s top cyclists riding to success with Madison’s portfolio of brands.
"We are really excited to announce this sponsorship and see British cyclists wearing Lazer’s innovative helmets ahead of what promises to be an exciting 2016 Olympic and Paralympic Games."
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
You can see both the new Lazer GB helmet designs below:
