Fred Whitton sportive to benefit from neutral service

cheshire cat cyclo sportive, british sportive, 2009

The Fred Whitton Challenge sportive has signed a partnership with Saddleback, which will provide neutral service to support the event's 1250 competitors.

Saddleback, which distributes SRAM and Felt bicycles within the UK, will become the official sponsor the sportive in a move that reflects the growing professionalism of the UK sportive scene.

"It is of the utmost importance to us that the riders in the challenge receive the highest quality of support and Saddleback's input can only help to further this aim, by providing top quality support for the riders who take part in the event," explained Paul Loftus, organiser of the event.

If you are considering entering this year's event, you should move quickly. Entry is open until January 8 and a random draw will be made to select the successful competitors.

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