New bike shop Prologue, opens it?s doors for the first time this coming Saturday (November 3). The shop in East Sheen will have Discovery DS Sean Yates, former national champion Russell Downing and former world triathlon champion Tim Don present to welcome the first new customers.

The shop on Upper Richmond Road West opens at 9am this Saturday and has several special offers to lure the new customers in. There?s money off BH Bikes and Zipp Wheels as well as offers on Ridley and Look bikes. The shop is also offering a free bike fit service for it?s opening.

The shop that sits on the northern edge of London?s cycling hotspot Richmond Park, will be run by former Surrey divisional champion Dave Berkeley and will focus on road and triathlon brands.

Click here for a map of the shop?s location or visit the shop?s website at

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