Remember Wham? Greg Lemond? Oakley Eyeshades? Day Glo socks? Well Primal does and its designers have channelled the very essence of the decade into a new limited issue kit.
Clothing manufacturer Primal, best known for kitting the Raleigh GAC Pro Continental team amongst others have pinned its (day-glo) colours to the retro mast with the new range.
James and Judith Smith, directors at Primal Europe, said: “Our designers have been inspired by the outrageous shapes, colours and floppy-disk generated fun from the era of big hair, big style and even bigger cell phones. We personally love the new retro clothing and hope to see more people that aren’t afraid to show off some personality in the peloton.”
Lead by the eye-poppingly bright Whu-Zappenin jersey with a look straight from Will Smith’s wardrobe in ‘The Fresh Prince of Bel-Air’. While funky colours abound Primal is keen to stress that performance is still at the forefront of the jerseys qualities. The fully moisture mapped, high wicking jersey will retail at a reasonable £50.
At the moment it seems you can’t turn up to a ride or race without having thought long and hard about your sock choice and Primal has this covered with two new bold designs to complement/clash your kit. The Get in Shape with its building block inspired pattern and Knock Out’s multi-coloured star designs will certainly get you noticed.
Video – Edvald Boasson Hagen’s custom Cervelo S5
Retailing at a bargain £7.00 per pair and incorporating ‘air transfer’ technical fabrics they will brighten even the most boring of club run.
The jersey and socks are only available in limited numbers and can be bought direct from Primal at www.primaleurope.com