Alpecin becomes official partner of the Tour of Britain

Shampoo manufacturer Alpecin signs up to a partnership with the Tour of Britain

(Image credit: Watson)

German caffeine shampoo manufacturer Alpecin has signed up to support the Tour of Britain from 2016 as an official partner of the race, which begins on September 4.

Title sponsor of the Giant-Alpecin team, the German company has made a large investment in the sport of cycling as it looks to increase its reputation worldwide.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.