The deal with the Australian marketplace company, invested in by team owner Gerry Ryan, will continue until the end of 2016 and will be reviewed for the 2017 season, according to Fox Sports.
BikeExchange was already a sponsor of the Orica team and now steps into the role of title sponsor before the year’s biggest race.
Mining explosives company Orica revealed earlier this season that it would continue as title sponsor for the 2017 season, but would then end its involvement in the sport.
A new kit will reportedly be revealed before the start of the Tour de France on Saturday, July 2, to reflect the new team name.
Orica head to the Tour seeking stage wins from the likes of Adam Yates, Simon Gerrans and Michael Matthews rather than targeting the general classification.