A lot of Lotto in the 2015 WorldTour

Belkin's new title sponsor will most likely cause much confusion next season.

The Lotto-Belisol team training for the 2014 Omloop Het Nieuwsblad

(Image credit: Graham Watson)

Who would be a commentator, eh? Because, aside from those social media experts who think they could do a better job, there’s going to be one more challenge for them to deal with in 2015.

Yesterday, Belkin Pro Cycling announced that it will continue into next season, after finding a new title sponsor to replace the worldwide electronics brand.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Nick Bull is an NCTJ qualified journalist who has written for a range of titles, as well as being a freelance writer at Beat Media Group, which provides reports for the PA Media wire which is circulated to the likes of the BBC and Eurosport. His work at Cycling Weekly predominantly dealt with professional cycling, and he now holds a role as PR & Digital Manager at SweetSpot Group, which organises the Tour of Britain.