Magene unveils global rebrand, marking new chapter in its global and professional development

Smart cycling technology brand Magene has announced its global rebrand, unveiling a new logo and visual system.

The refresh, announced on October 21, begins with a comprehensive refresh of Magene’s visual identity and will gradually extend across the brand’s touchpoints in more than 100 countries and regions. Through a unified and professional brand identity, Magene aims to strengthen its connection with cyclists around the world.

The rebrand goes beyond a refreshed visual identity. Magene will continue to advance its brand philosophy, product technology, and customer experience, marking the beginning of a new chapter in its development as a global smart cycling brand.

The latest rebrand builds on more than a decade of growth and innovation. Founded in 2015, Magene has been dedicated to advancing smart cycling technology, with a comprehensive portfolio spanning smart GPS computers, smart trainers, power meters, sensors, and smart lights. Together, these products provide connected solutions for a wide range of indoor and outdoor riding needs.

As Magene continues to grow in the cycling industry, the brand is expanding its presence in international markets and strengthening its position as a professional smart cycling brand.

A New Logo and Visual System Redefine Magene’s Brand Expression

The new Magene logo presents the brand name “MAGENE” in all caps, featuring a distinctive custom typeface that creates a stronger visual impact. Its pronounced forward-leaning letterforms and sharp lines convey a sense of speed, dynamic energy, and movement, giving Magene a more distinctive brand presence than its previous logo.

Magene’s refreshed color system retains Energy Orange as a distinctive brand signature, embodying the spirit of competition, alongside Performance Blue, which represents professionalism and precision. Low-saturation neutrals: Elite Grey, and Metallic Silver complement the core palette, creating a distinctive and cohesive visual identity.

Rooted in the dynamics of competitive cycling, Magene’s design philosophy, “Mastery of the Moment,” reflects a cyclist’s ability to maintain control of their effort and the race as speed and conditions change, while finding a dynamic balance between pushing forward and holding back.

In terms of visual style, Magene follows the principle of “Less Is More,” simplifying the color language and design to return to an authentic experience and strengthen users’ perception of professional performance.

The New Visual System is designed for cyclists around the world. Drawing on Magene’s understanding of emerging trends and evolving aesthetics in the cycling industry, the new system brings a distinctive visual language designed to resonate in the market, while expressing Magene’s vision for the future of professional cycling.

From a Visual Refresh to a Global Rebrand

Magene’s rebrand goes far beyond a new logo. It represents a systematic transformation built around the brand’s interactions with cyclists, extending from a refreshed visual identity to the development of a cohesive global brand presence. The goal is to strengthen Magene’s brand recognition, understanding, and trust across international markets.

Over the coming year, the new logo and visual identity will be progressively introduced across key brand touchpoints, from product packaging and UI to product design, retail displays, exhibition, and other brand activations. This phased rollout will help establish a consistent and cohesive brand experience across markets.

Beyond its visual identity, Magene will continue to develop and refine its products based on the needs of cyclists, from training to racing. By focusing on professional, intelligent, and all-scenario cycling experiences, Magene aims to deliver better solutions for cyclists.

As part of its broader brand development strategy, Magene has already established a presence in the professional cycling field. In early 2026, the brand announced its partnership with a UCI WorldTour team, providing four core product categories, including smart GPS bike computers, smart trainers, smart radar tail lights, and heart rate sensors, along with technical support.

Through this partnership, feedback from PRO cyclists, race data, and product testing insights directly inform product development and iteration, helping Magene develop more professional smart cycling products.

Strengthening Brand Recognition and Professional Presence, Expanding Global Reach

The rebrand reflects a broader strategic direction for Magene. As the brand responds to changing global markets and evolving cyclist needs, it is building a more distinctive visual identity while continuously evolving its brand, products, riding experiences, and customer services to strengthen its distinct position in the global smart cycling market.

The rebrand also represents an important step in Magene’s global expansion. Supported by product and R&D innovation, insights gained through professional competition, and continued improvements in the user experience, Magene aims to strengthen its positioning as a professional smart cycling brand among cyclists, leveraging its product and technology capabilities to strengthen global brand recognition.

From a refreshed visual identity to a broader brand strategy, Magene is continuing to advance its professional and global development. Looking ahead, the brand will continue to innovate around professional cycling needs and real-world riding experiences, helping advance smart cycling.