Sports broadcaster Eurosport has revealed record viewing figures for the 2009 Tour de France. An average of 1.8 million people across Europe tuned in to watch the Tour this July, double the figure for 2008.

Viewer numbers peaked for stage 15 to Verbier on Sunday July 19, which garnered 2.8 million viewers in Europe. In total, Eurosport broadcasted 156 hours of Tour coverage.

“We are delighted to have broken these major Tour records,” said Arnaud Simon, Eurosport broadcast director. “We have unrivalled live coverage of cycling’s biggest races and our sport and broadcasting expertise is one of the reasons for these record audience ratings.”

“Eurosport’s comprehensive coverage of the stages goes beyond any other channel… Our complementary editorial and news shows, such as Planet Armstrong, Tour de France Flash and our highlights programmes are creating a very strong, stand-out TV package that is highly attractive to viewers,” concluded Simon.

In the UK, British Eurosport is available via cable or satellite TV systems.

Related links

Cycling Weekly’s 2009 Tour de France section

  • Michael Mace

    Only 1.8 million? I am very surprised that the figure was so low especialy as so many people were out watching the stages and so many motor homes had satellite dishes on thier roofs.
    DID ANYBODY SEE OUR RED FORESTER WITH THE SCOTTISH AND BRITISH FLAGS A FLYING AT THE START OF THE TOUR? Srages 4&5
    MIKEM56