Meet Varlo, the only Black-owned cycling apparel company in North America

With pieces like a sports Hijab, Varlo aims to be the “gateway” brand to bring underrepresented demographics into cycling and triathlon

Varlo Founder Soj Jibowu and some of the Varlo sponsored athletes
(Image credit: Varlo)

Not every day do you get to chat with someone who can speak four languages (English, Portuguese, Spanish, Yoruba), is a collegiate track and field record holder and is making waves in the cycling industry. Yet 40-year-old Soj Jibowu, founder and owner of Varlo Apparel, is about as humble as they come. 

Jibowu launched Varlo Sports in early 2020 and remains a relative newcomer to the bustling and at times challenging, cycling apparel scene.

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Kristin Jenny
Freelance Contributor

Kristin Jenny is an elite triathlete based near Boulder, Colorado. Although most of her time is spent in aerobars somewhere in the mountains, she finds time to enjoy eating decadent desserts, hiking with her husband and dog, and a good true crime podcast.