Cycling apparel industry branded 'deeply broken' as yet another brand closes down

After failing to raise sufficient capital, the 11-year-old Kitsbow is the latest in a string of apparel companies calling it quits

(Image credit: Kitsbow)

After Presca, Velovixen, Milltag and Machines for Freedom, Kitsbow is the latest cycling kit company to announce its end of operations this year. 

The American apparel manufacturer from North Carolina today announced that it will cease operations in April, following an unsuccessful round of community financing.

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Anne-Marije Rook
North American Editor

Cycling Weekly's North American Editor, Anne-Marije Rook is old school. She holds a degree in journalism and started out as a newspaper reporter — in print! She can even be seen bringing a pen and notepad to the press conference.

Originally from The Netherlands, she grew up a bike commuter and didn't find bike racing until her early twenties when living in Seattle, Washington. Strengthened by the many miles spent darting around Seattle's hilly streets on a steel single speed, Rook's progression in the sport was a quick one. As she competed at the elite level, her journalism career followed, and soon she became a full-time cycling journalist. She's now been a cycling journalist for 11 years.