Another British cycling kit company closes down

Presca is shutting its online store, with a final sale on all items

two cyclists riding in sun
(Image credit: Instagram - Presca)

Green clothing brand Presca has become the latest in a string of British cycling kit companies to close down in the first months of this year. 

Founded in 2013 by endurance athletes Guy Whitby and Rob Webbon, the Bristol-based company established itself as one of the industry leaders in innovative, eco-friendly sportswear, but will now be shutting down its online store. 

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Tom Davidson
Senior News Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders. 

An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides. 

He's also fluent in French and Spanish and holds a master's degree in International Journalism.