Another British cycling kit company closes down

Presca is shutting its online store, with a final sale on all items

two cyclists riding in sun
(Image credit: Instagram - Presca)

Green clothing brand Presca has become the latest in a string of British cycling kit companies to close down in the first months of this year. 

Founded in 2013 by endurance athletes Guy Whitby and Rob Webbon, the Bristol-based company established itself as one of the industry leaders in innovative, eco-friendly sportswear, but will now be shutting down its online store. 

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Tom Davidson
Senior News and Features Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is fluent in French and Spanish, and holds a master's degree in International Journalism, which he passed with distinction. Since 2020, he has been the host of The TT Podcast, offering race analysis and rider interviews.

An enthusiastic cyclist himself, Tom likes it most when the road goes uphill,