British cycling clothing brand VeloVixen saved by company behind Stolen Goat

The Herd Group Holdings also adds bikepacking brand ‘Wildcat’ to its portfolio

VeloVixen
(Image credit: VeloVixen)

The British cycling clothing brand VeloVixen has been acquired by the company behind fellow clothing brand Stolen Goat, meaning it will continue to exist.

The women's cycling kit makers entered liquidation last month after “feeling the pinch” in recent months. 

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling, he's happy. Before joining CW he spent two years writing for Procycling. He's usually out and about on the roads of Bristol and its surrounds.

Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.