Stages Cycling is back, under Giant, and is honouring old warranties

Giant bought bankrupt cycling tech company for $20 million last year

Stages power meter
Stages Power Meter, Shimano, Dura Ace 9000
(Image credit: Stages)

Stages Cycling has returned, with a relaunch of its retail business, after it was bought by Giant last year.

Last year, the world's biggest bike company completed the acquisition of smart tech brand Stages Cycling for a reported $20.1 million, just months after the former filed a lawsuit against the latter.

All previous warranties will transition to this new Rider Support Program, where customers who can provide proof of purchase will receive product support for two years, which has increased from the previous one year. from the product’s original purchase date. There is also further access to a loyalty discounts on offer for product issues that fall outside of this two-year window or where the customer doesn’t have access to the original receipt.

"We are honored to officially welcome Stages Power meters into the Giant Group and to reignite the brand’s deep connection with the global cycling community," Donald Yu, president of SPIA CYCLING INC, said in a press release. "Our commitment to delivering industry-leading power measurement technology and intelligent training solutions is stronger than ever.

"This brand relaunch not only marks a major milestone for Stages Cycling, but also represents a strategic advancement in Giant Group’s global smart cycling initiative. Empowering riders around the world to reach new heights in their cycling journey."

"This team has so much more to give," Pat Warner, VP of Product, said. "We’ve carried the original Stages ethos with us. Our engineering team is made up of cyclists, and we’re still making the products we want and need as cyclists.”

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling, he's happy. Before joining CW in 2021 he spent two years writing for Procycling. He's usually out and about on the roads of Bristol and its surrounds.

Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to riding bikes.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.