You may have seen the ads and heard the rumours, now for the real thing. On Thursday, February 5, the revamped Cycling Weekly hits the shelves.
The first thing you’ll notice is the new style, square masthead which older readers will liken to the 1970s Cycling. That’s not unintentional as the revitalised magazine is a consolidation of the best bits from the current publication mixed in with great new content that references the history and heritage of our sport, all wrapped up in a contemporary, modern design.
It wasn’t a rash decision but the result of months of research, talking to current and lapsed readers about what you really want from your magazine. You told us what you liked, the stuff that you didn’t and we listened. The result is the relaunch.
Since 1891 we’ve been part of cycling culture; for five generations this magazine has been a must buy for British bike riders. I’m extremely proud of this prestigious pedigree but I know that we can never be complacent.
As the world’s oldest cycling publication we’ve seen quite a few changes over the past 125 years. Bikes, riders, the sport, everything evolves and that includes this magazine.
I’m hardly impartial but I reckon this is the best Cycling Weekly yet, a magazine for every bike rider and the voice of the British club cyclist.
Robert Garbutt is editor of Cycling Weekly