Giant-Shimano confirms new sponsorship deal with Alpecin

Happy heads at Dutch outfit

Giant-Shimano chases on stage four of the 2014 Tour de France

(Image credit: Graham Watson)

Giant-Shimano has today confirmed a four-year co-title sponsorship deal with German shampoo producer Alpecin effective as of January 2015.

The highly successful WorldTour outfit, home to sprint king Marcel Kittel and his famous blonde coif, will be known as Giant-Alpecin from next season. Shimano is set to stay on as technical partner.

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