Sky TV logo

British Cycling?s Performance Director Dave Brailsford today announced a new partnership between the British cycling team and Sky.

The sponsorship deal will see the media company become the main backer of team GB when they compete at international level in red white and blue.

Sky will be prominent on the national strip although the involvement will spread from the British team down to grass routes cycling as Sky were attracted as much by cycling?s mass participation appeal as they were by the successful British track squad.

The deal has many implications with the broadcaster part of Rupert Murdoch?s empire, one of the most powerful media organisations in the world, essentially guaranteeing widespread coverage for the sport as Sky will look to maximise their investment.

The announcement was made at a press day with the Olympic squad at Newport velodrome in south Wales where the track riders were putting the finishing touches to their Olympic preparation.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Editor of Cycling Weekly magazine, Simon has been working at the title since 2001. He fell in love with cycling when channel surfing in 1989 and happening across the greatest ever edition of the Tour de France. He's been a Greg LeMond fan ever since. He started racing in 1995 when moving to university in North Wales gave him more time to train and some amazing roads to train on. He raced domestically for several years, riding everything from Surrey leagues to time trials, track and even a few Premier Calendars. In 2000 he spent one season racing in Belgium with the Kingsnorth International Wheelers. 

Since working for Cycling Weekly he has written product reviews, fitness features, pro interviews, race coverage and news. He has covered the Tour de France more times than he can remember along with two Olympic Games and many other international and UK domestic races. He can still be seen at his club's evening races through the summer but he still hasn't completed the CW5000 challenge!


Road bike: Pinarello K8S with Shimano Dura Ace

TT bike: Specialized Venge road bike with FFWD wheels and Easton Attack TT bars

Gravel bike: N/A

Training bike: Rourke custom hand made with Reynolds 853 steel