SRAM moves into title sponsorship with Velocio-SRAM Pro Cycling women's team

SRAM will make its debut as a title sponsor in 2015 with the Velocio-SRAM women's team, as the team rebrands from Specialized-lululemon

(Image credit: Photo courtesy of Velocio)

Components manufacturer SRAM has made its move into title sponsorship with the women’s Velocio-SRAM Pro Cycling team.

While Carmen Small and Evie Stevens will depart the squad, formerly known as Specialized-lululemon, the team retains the core of the 2014 squad that notched up 25 major wins.

It will be SRAM’s first venture into title sponsorship and the ten riders in the squad will see their Cervelo frames equipped with the SRAM RED 22 drivetrain.

“This team is too good not to support. They focus on winning, specialising in races against the clock, and deliver pure professionalism through it all. It’s the perfect formula for us as we continue to drive top level women’s racing globally,” said SRAM’s Global Sponsorship Manager Alex Wassmann.

And Kristy Scrymgeour, team director of Velocio-SRAM added: “SRAM has been a huge supporter of the team since we started working together three years ago and especially this year in our search for new partnership. We're excited to be growing our collaboration with a great brand that supports women's cycling.”

Velocio-SRAM 2015 squad

Alena Amialiusik (BLR), Lisa Brennauer (GER), Karol Ann Canuel (CAN), Tiffany Cromwell (AUS), Elise Delzenne (FRA), Barbara Guirischi (ITA), Mieke Kröger (GER), Loren Rowney (AUS), Tayler Wiles (USA), Trixi Worrack (GER)

Tour de France winners

Nairo Quintana says riders are racing 'not to lose'

"Everyone is playing not to lose and I don’t like it."

Tour de France winners

Philippe Gilbert eyeing a ride in the 2015 cobbled classics

Philippe Gilbert is craving a return to the cobbles.

Tour de France winners

Designer produces periodic table of Grand Tours

Graphic prints translate Grand Tour winners into Periodic Table

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.