Trek are to sponsor women's pro cycling team Matrix Fitness, who will be new to the women's professional peloton in 2015.
Bike manufacturer Trek has announced they will sponsor the newly professional women’s cycling team Matrix Fitness for the 2015 season.
“Sponsoring the Matrix Fitness team as they make the step to the pro ranks is meaningful for a number of reasons. We’ve been dedicated to women cyclists ever since our first Women’s Specific Design bike hit the market in 1999,” said Chris Garrison of Trek UK.
Trek will provide the both the Émonda SLR wunderframe – ridden by Trek Factory Racing – and the ‘wind-cheating’ Speed Concept time trial bike for women’s pro cycling team.
Both of the bikes will be finished with Bontrager wheels and components and each member of the team will participate in Trek’s Precision Fit program.
“As a team we are looking to make a big step up to the pro ranks. We have to know we’re giving our riders every chance to reach their maximum potential. Trek are a huge brand, and it’s really pleasing they chose to partner with our team,” said Director of the Matrix Fitness program Stef Wyman.
“Hopefully we’ll be racing their bikes in the some of the world’s biggest races like the Women’s Tour and the Tour of Flanders.”
Earlier this year, Olympic omnium and team pursuit champion Laura Trott announced she would be riding for the team, moving from Wiggle-Honda where she has ridden for the past two years.
Former Wiggle-Honda and Great Britain team mate Elinor Barker also made the move to Matrix Fitness for the 2015 season.