Felt bike brand bought by ski maker Rossignol
Felt Bicycles joins Time at the winter sports group
French ski maker Rossignol is increasing its cycling portfolio. Last year it acquired Time Sport, well known for its pedals and bike frame technology and it’s now added US brand Felt Bikes, headquartered in Irvine, California and with a European headquarters in Edewecht, Germany.
Felt’s sales are worth over $60m globally and its F1x was ridden to victory by Wout van Aert in the Cyclocross World Championships last week. It was also responsible for the $26,000 left side drivetrain track bikes used by the US team at the Rio Olympics.
According to Bruno Cercley, CEO of Rossignol, “From day one of our contacts with the Felt team, it became obvious we have great things to do together. Cycling is a very natural extension of Rossignol’s business, given its overlap in participating geographies, consumers and distribution channels as well as complementarity in seasonality.”
Rossignol is looking to strengthen the Felt brand’s global reach and to launch a new range of Rossignol branded mountain bikes in 2018.
Watch: Dos and don'ts of winter training
Bill Duehring, President of Felt Bicycles added: “If you look at both companies we have a long history of supporting athletes, learning from our athletes and putting this knowledge into designing great cutting edge products. With similar consumers and markets it's very exciting to think of the great things we can do together."
With a wider bike portfolio and its global reach, Felt is probably a good complement to Time Sport for Rossignol. Time specialises in high end road bike technology, including its Scylon frame and ACTIV vibration damping fork. It also makes quite a range of road and MTB pedals, with the £400 Xpresso 15 weighing just 133g a pair.
Thank you for reading 10 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Paul started writing for Cycling Weekly in 2015, covering cycling tech, new bikes and product testing. Since then, he’s reviewed hundreds of bikes and thousands of other pieces of cycling equipment for the magazine and the Cycling Weekly website.
He’s been cycling for a lot longer than that though and his travels by bike have taken him all around Europe and to California. He’s been riding gravel since before gravel bikes existed too, riding a cyclocross bike through the Chilterns and along the South Downs.
Dr Hutch: WLTM someone to join him on long rides
Doctor Hutch leaves sightseeing for others and dedicates his long rides to the pursuit of solitary suffering. But now he’s looking for ride-mates - A GSOH is a must
By Michael Hutchinson • Published
Carolin Schiff makes huge solo effort to take victory at women's Unbound Gravel 200
German off-road pro takes a massive solo victory at gravel's premiere event, Unbound
By Henry Lord • Last updated