Power metering is the latest way of monitoring and fine-tuning your cycling performance, usurping heart-rate monitors as the gadget of choice for those seeking to improve fitness. Whilst the cost of heart-rate monitors has dropped considerably in the last few years, power meters are still prohibitively expensive for most cyclists. Some systems cost in excess of £2,000.

Cycle Power Meters offer a great solution: you can rent out a range of the latest power meters at the fraction of the price of buying one. They offer a full range of units from PowerTap, SRM and Ergomo, with prices starting at £8 for a week's rental. The other advantage of the company's rental system is that you can try out various power meters before buying.

"Rental is an important aspect of our business and I believe we are the only company doing this," said Bob Tobin of Cycle Power Meters. "Our aim is to bring power meters ? and the benefits of power-based training ? to those who currently do not use them, especially cyclists and triathletes who may not be able to afford to buy. Rental can have a big advantage for people who want to buy, because it allows them to test different types of power meters, so they can find the one best suited to their needs."

In addition to meter rental and sales, the company offers coaching and calibration services.

For more info, go to www.cyclepowermeters.com.

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Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.