Justifiably proud of his achievements, Paolo Bettini is not backward about coming forward when it comes to advertising his palmarès.

First there was the gold touches added to his helmet and bike after winning the Olympic road race in Athens, then with two world road titles under his belt, the rainbow stripes have become another familiar addition.

Paolo?s personal shoe supplier, Sidi, has been his shoe of choice for his entire pro career ? a common theme among Italian pros. Never one to be scared to stand out from the crowd, Sidi has decided to make a special edition Paolo Bettini shoe available to consumers.

Based on the top-of-the-range Ergo 2 carbon, a gold and rainbow finish on them distinguishes them from the steel finish that they most closely resemble. With a retail price of £300, these are a must-have for the committed Bettini fan and with only 300 expected in the UK from a run of 2,000, demand is sure to be high.