Within seconds of Mark Cavendish equalling Barry Hoban’s British record of eight stage wins in the Tour last Wednesday, the phones were ringing on Hoban’s desk at Yellow Ltd, the Staffordshire-based cycle clothing company.
“All the phones here are going berserk, they are all trying to tell me something,” joked Hoban when he answered Cycling Weekly’s call.
We had to ring the man who has held the British record all these years.
“Cav is amazingly fast. I’ve never known anyone as fast as him,” said Hoban, a pro from 1964 to 1980. “The only way anyone is ever going to beat him is jump him before, but unfortunately how do you jump him before when they’re going at 45mph?
“Cav’s great. I was talking to someone the other day and he’s saying, at last, at long last, we’ve actually got cycling in the news on radio and television.
“I’ve always said that when we had no one representing Britain, doing anything, we won’t get coverage.
“But now we’ve got Brad Wiggins in fifth overall and you’ve got Cav winning all the sprints.
“It’s continued from the Olympics. So it will be a snowball effect for cycling now. We’re finding in the commercial side of good quality cycle stuff, it’s manic.
“We’re running out of stock right, left and centre. We’ve ordered 25-30 per cent more stock this year and we’re running out. All our white bib shorts are riding the Etape – there’s 2,500 Brits in that.
“If anyone speaks to Cav, give him my regards, tell him to knock up a few more. Just keep hammering the Continentals.”
Hoban won his eight stages between 1967 and 1975.
TOUR DE FRANCE 2009 LINKS
Tour de France 2009 - the hub: Index to reports, photos, previews and more.
Stage 11: Cavendish takes fourth win to equal Hoban's record
Stage 10: Cavendish spoils Bastille Day party to take third stage win
Stage nine: Third French win as contenders content with ceasefire
stage eight: Sanchez wins from break as Tour favourites cancel each other out
Stage seven: Feillu wins at Arcalis, Nocentini takes yellow, Contador leap-frogs Lance
Stage six: Millar's brave bid denied on Barcelona hill as Hushovd triumphs
Stage five: Voeckler survives chase to win his first Tour stage
Stage four: Astana on top but Armstrong misses yellow by hundredths of a second
Live Tour de France stage four TTT coverage
Stage three: Cavendish wins second stage as Armstrong distances Contador
Stage two: Cavendish takes first sprint
Stage one: Cancellara wins opening time trial
LATEST TOUR NEWS
Tour de France 2009 News Index>>
Arvesen out of Tour with fractured collarbone
Tour analysis: Why the go slow did cycling no favours on Bastille Day
Cavendish's odd stage 10 finish celebration explained
No radios today, but experiment could be a one-off
Tour audio: Mark Cavendish after stage 10
Contador brushes aside talk of Armstrong conflict
Cavendish odds-on favourite for Bastille Day victory
The Tour de France Comment: Monday, July 13
How the favourites are doing (first rest day)
Wiggins stays with leaders at Tour
Armstrong: 'If Contador wins, I'll be second'
Wiggins 'on cloud nine' at Tour de France
Armstrong says Contador attack wasn't in the plan
Cavendish survives the first Tour mountain stage with ease
Wiggins, the Tour de France overall contender, has arrived
Garmin-Slipstream's HQ before the Tour
David Zabriskie's time trial bike
Mark Cavendish on the Tour's team time trial
David Brailsford interview
Mark Cavendish on the Tour
Jonathan Vaughters on Bradley Wiggins' chances
TOUR DE FRANCE 2009 PHOTOS
Stage 11 photo gallery by Graham Watson
Stage 10 photo gallery by Graham Watson
Stage nine photo gallery by Graham Watson
Stage eight photo gallery by Graham Watson
Stage seven photo gallery by Graham Watson
Stage six photo gallery by Graham Watson
Stage five photo gallery by Graham Watson
Stage four TTT photo gallery by Graham Watson
Stage three photo gallery by Graham Watson
Stage two photo gallery by Graham Watson
Stage one photo gallery by Andy Jones
Stage one photo gallery by Graham Watson
Team presentation by Andy Jones
Team presentation by Graham Watson
Tour de France 2009 - the hub
Tour de France 2009: Who's riding
Tour de France 2009: Team guide
About the Tour de France
Tour de France 2009: Who will win?
Tour de France 2009 on TV: Eurosport and ITV4 schedules
Big names missing from 2009 Tour de France
Tour de France anti-doping measures explained
Brits in the Tours: From Robinson to Cavendish
Cycling Weekly's rider profiles
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Keith Bingham joined the Cycling Weekly team in the summer of 1971, and retired in 2011. During his time, he covered numerous Tours de France, Milk Races and everything in-between. He was well known for his long-running 'Bikewatch' column, and played a pivotal role in fighting for the future of once at-threat cycling venues such as Hog Hill and Herne Hill Velodrome.
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