The heritage behind the Sigma Sports brand

We explore what makes the cycling retailer so unique

Sigma Sports Oakham
(Image credit: Sigma Sports)

Sigma Sports is one of the most respected retailers in cycling. Their reputation is built on great product knowledge, high quality products and superb service. The team at Sigma Sports work hard to make sure they are selling the best products on the market with great wraparound service. 

Sigma Sports stocks a huge range of bikes - from road bikes to time trial bikes to hybrids, mountain bikes and all types of electric bikes. There's no doubt that they'll have the right machine for you, and the expertise to help you find it. 

The retailer started from humble beginnings, out of the bedroom of one of its founders, and now has three stores (Hampton Wick, Oakham and Kingston Upon Thames) and one of the industry's leading websites (opens in new tab). meaning they now hold a place as one of the most respected retailers in cycling. 

Starting out selling heart rate monitors via Cycling Weekly magazine, they soon graduated onto selling popular cycling kit and parts. They opened their first shop in Hinchley Wood on 4th July 1992.

Now, over 30 years into their journey, they have supported the careers of many well known pro athletes such as Bradley Wiggins and Ryan Mullen, and have also served the community they love with their first class customer service.

Sigma Sports have sourced 25 of the best bike brands to stock spanning all disciplines. To name a few they have Haibike, Specialized, Brompton, Cannondale, Trek, Orbea, Cervelo and clearly many more. Don’t forget though, it’s not just bikes they sell. You can get everything you need from gels to gilets and head units to helmets, they have got you covered. 

Buying a bike with Sigma Sports

Sigma Sports ebike shop inside

(Image credit: Sigma Sports)

Buying a bike from Sigma Sports - be it a road bike, mountain bike, commuting bike or electric bike - ensures you’ll be looked after through the entire purchase process and, of course, for many years after. Should any problems arise, these will of course be dealt with in a smooth and time efficient manner. 

This means that whether you’re buying in store or online you’ll be able to get expert advice to help guide you through their curated selection of brands.

Servicing is obviously an important part of owning a bike so if you’re local to one of their four service points then do ensure you book yourself in to get the best care for your new ride.

Their time serving as industry leaders has cemented them as an authority on what the gold standard of cycling retail should be. This means they’re the best equipped to serve their new electric bike customers, be that in store or online. 

So, head over to the Sigma Sports website (opens in new tab)or pop down to one of their stores and start your journey by bike today.

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Cycling Weekly

Founded in 1891, Cycling Weekly and its team of expert journalists brings cyclists in-depth reviews, extensive coverage of both professional and domestic racing, as well as fitness advice and 'brew a cuppa and put your feet up' features. Cycling Weekly serves its audience across a range of platforms, from good old-fashioned print to online journalism, and video.