Having been launched late last year on Sky, cycling channel BIKE has now been signed up by Virgin Media TV.
The TV station dedicated solely to all facets of cycling can be found on Virgin channel 552 as well as Sky channel 464.
BIKE offers a mix of programmes, including live race coverage, documentaries and magazine shows that encompasses road and off-road disciplines.
According to the channel, it will air live coverage and highlights from a range of races including Ghent-Wevelgem to stage races including the Giro d'Italia, the UCI Mountain Bike Cross Country and DH World Cup as well as cyclo-cross and BMX competitions.
>>> TV channel dedicated to cycling comes to the UK
Along with the Giro and Ghent-Wevelgem, the list of road races covered includes the Dubai Tour, Tour of Oman, Tirreno-Adriatico, Milan-San Remo, Il Lombardia and the Tour of Yorkshire. A full list is available on the Virgin Media website.
"We know that 2016 is going to be an exciting year for BIKE and for cycling as a whole with the prospect of more sporting success at the Rio Olympics," said Richard Schofield, BIKE’s UK marketing director.
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"BIKE wants to be at the heart of British cycling. If you cycle, we know there will be something on the channel for you.”
The channel was originally launched in Italy in 2012.
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