Europcar boss announces name of new title sponsor

Direct Energie will replace Europcar as title sponsor of the French Pro Continental team in 2016

26 July 2015
102nd Tour de France
Stage 21 : Sevres - Paris Champs-Elysees
ROLLAND Pierre (FRA) Europcar
GAUTIER Cyril (FRA) Europcar
Photo : Yuzuru SUNADA

(Image credit: Yuzuru SUNADA)

Europcar's future for the 2016 season is secure as manager Jean-Rene Bernaudeau announced Direct Energie would replace the car hire company as the team's title sponsor next year.

Direct Energie is France and Belgium's third largest energy supplier and will bring its distinctive yellow branding to the cycling team next year, a departure from the green jerseys of the past five seasons.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.