Primal Europe will be present at every UK Cycling Events sportives across the country after signing up as the apparel partner of the events company.
Primal, which provides kit for British UCI Continental team Raleigh GAC, will provide an onsite shop at each event, selling accessories and clothing from its 2016 Spring Summer range.
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The company also offers the chance for clubs and groups of riders to design custom kits, offering a no obligation design free of charge.
James Smith Director at Primal Europe, said: “Working with UKCE is a huge step up for us, we have been aware of their very prodigious events for some time, with our products and their knowhow we are sure to provide an excellent resource for the riders at UKCE Events.”
Laura Bailey, Partnerships Manager at UK Cycling Events said: “We’re thrilled to be working with Primal Europe. The partnership is a perfect fit for us allowing our riders to browse and purchase Primal’s quality cycling apparel at our events, giving our riders the opportunity to simply pick up any essential kit they may need prior to their ride.
“We are delighted that Primal have chosen UK Cycling Events to showcase their products through, it’s a huge opportunity for them to touch point with our very passionate audience and we look forward to working with them.”