Television coverage of the women’s criterium will feature live footage from on-bike cameras in what organisers are calling a world first.
The cameras will be placed on the bikes of 2013 winner Laura Trott, defending champion Giorgia Bronzini, and Sweden’s Emma Johansson with the race to be broadcast on BBC2 this Saturday.
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Footage will be shot on the tiny high definition cameras and transmitted using radio frequency points located around the 1.3-mile circuit in central London.
Event director Hugh Brasher said: “This announcement demonstrates that the Prudential RideLondon festival of cycling continues to break new ground, not only in cycling but in broadcasting too,” he said.
“We are delighted that this world-class race will be shown live on BBC2, and even more pleased that the host broadcasters have chosen the Prudential RideLondon Grand Prix to showcase this revolutionary technology, which I’m sure we’ll soon see reproduced in other cycling events around the world.”
On-bike cameras have been commonplace in the men’s and women’s pelotons this year, with footage compiled at the end of each stage or race and uploaded to various social media streams. Now, though, the footage will be transmitted directly to the live television feed to bring the viewer closer to the action.