Have you ever been on a sportive ride but have nothing to remember it by other than fading memories? is a new photographic service that is available to event organisers throughout Great Britain.

The aim of is to provide a high quality photograph of each rider whilst taking part in the event, and as such the images is provided by photographers with an excellent knowledge of cycling – including Cycling Weekly and Cycle Sport regular and internationally respected cycling photographer Phil O’Connor.

They will be providing the official photographs for those taking part in the Dragon Ride and the Tour of Wessex this year.

In some events, depending on the geography of the course, riders may have their photograph taken more than once. At larger events there will be at least two photographers on the course, which increases the level of coverage.

Photographs can be viewed online soon after the event and can be paid for with all major credit cards. Prints are available from 6×4 to 12×8 inches and are also available as digital files on CD.

Organisers will receive a selection of digital images from the ride which they will be free to use to publicise the event in what ever way they please. Event organisers who are interested in providing this service at their sportive should visit the and click on ‘Contact Us’ .