UK brand Torm launches women’s jersey range

New sportwool women’s range launched by niche clothing brand.

(Image credit: Charles Durrant)

Despite the funny “o” in its name, Torm is based in Broadstairs, Kent and has been selling men’s cycling jerseys since 2010. Now it has launched a women’s range to add to its selection of men’s jerseys, base layers and arm warmers.

There’s a tendency for women’s cycling kit to be sold in pastel colours and with floral motifs. Torm has bucked the trend, launching a range of women’s jerseys in tasteful primary colours with contrasting banding. The jerseys are made of sportwool– a mix of merino wool and polyester, a fabric which is used by other premium UK based clothing vendors including Shutt and Rapha.

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