Why the beers are on Peter Sagan this weekend

The Slovak national champion is due to take delivery of his own body weight in beer at the team hotel on Friday night

Peter Sagan wins the 2014 E3 Harelbeke. Photo: Graham Watson
(Image credit: Watson)

Win or lose at E3 Harelbeke, Peter Sagan and his Tinkoff-Saxo teammates will have the chance toast success on Friday night when the Slovak gets his weight in beer delivered to his hotel.

The slightly odd prize is courtesy of E3 sponsor Kwaremont beer in honour of Sagan's win in Harelbeke last season, when he beat out Niki Terpstra, Geraint Thomas and Stijn Vandenbergh.

Sagan was told of the news on stage after his team presentation as he sat on a throne made out of beer crates and received a kiss from Miss Belgium, Annelies Törös - Sagan kept his hands to himself this time.

ProCyclingStats has Sagan's fighting weight at 73kg, meaning the three-time Tour de France green jersey winner will have a whopping 221 bottles of Kwaremont's finest 33cl beers to plough through.

"I'll have to put lead in my pockets," Sagan joked when told of his prize.

If the 25-year-old isn't on the start line at Gent-Wevelgem on Sunday, we now know the real reason why.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.