The slightly odd prize is courtesy of E3 sponsor Kwaremont beer in honour of Sagan’s win in Harelbeke last season, when he beat out Niki Terpstra, Geraint Thomas and Stijn Vandenbergh.
Sagan was told of the news on stage after his team presentation as he sat on a throne made out of beer crates and received a kiss from Miss Belgium, Annelies Törös – Sagan kept his hands to himself this time.
ProCyclingStats has Sagan’s fighting weight at 73kg, meaning the three-time Tour de France green jersey winner will have a whopping 221 bottles of Kwaremont’s finest 33cl beers to plough through.
“I’ll have to put lead in my pockets,” Sagan joked when told of his prize.
If the 25-year-old isn’t on the start line at Gent-Wevelgem on Sunday, we now know the real reason why.