At the Japan Cup criterium tomorrow and in the road race, the Trek-Segafredo team will be kitted out with high visibility Trek Project One bikes and wear matching high visibility yellow team kit.
The aim is to highlight road safety and emphasise Trek’s message about the importance of on-road visibility.
Trek says that increasing rider safety is one of its core values. Studies have found that it’s a major factor preventing more people from taking up cycling.
The company has formulated a safety message which it calls the ABCs of Awareness. The key parts of this are Awareness – of riding with lights on day and night; Biomotion – highlighting the body’s moving parts to increase visibility; and Contrast – by wearing fluoro kit during the day and reflective clothing in low light conditions.
Trek quotes a study conducted in 2015 by Aalborg University in Denmark, which showed that a rider wearing fluoro kit in daylight can decrease the risk of an accident by more than half.
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It says that its fluoro kit worn in the Japan Cup will become the team’s standard training clothing after the event.
It’s team for the Japan Cup will be spearheaded by the soon-to-retire Fabian Cancellara. It will also include Bauke Mollema who won the 2015 Japan Cup road race and Fumy Beppu who won last year’s Japan Cup criterium.