'Amazon for bikes' site to help new Aqua Blue squad become self-sustained in three years

Aqua Blue owner Rick Delaney hopes his new e-commerce project will be able to entirely fund the team by the third year and aims for the Tour de France by 2020

Rick Delaney (centre) flanked by Leigh Bryan and Stephen Moore

Rick Delaney, owner of the new Irish Aqua Blue team, hopes the outfit will be self-sufficient within three years with an innovative new business model.

Citing the faults in the current sponsorship model in professional cycling, Delaney says that relying solely on principal sponsors is not sustainable, pointing out the Tinkoff and IAM Cycling teams that are folding at the end of the year.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.