The BMC Racing Team unveiled its new team kit on Monday at a press conference in Switzerland. Swiss manufacturer Assos has designed the American-registered WorldTour team's clothing for 2017, which now features the logo of new sponsor, Swiss watch manufacturer Tag Heuer.
Like many associations between pro teams and clothing manufacturers, the partnership will see the development of race clothing that will filter down to commercially available products. Previously, the BMC team rode in Pearl Izumi clothing.
"At BMC Racing Team we are always looking to improve and innovate, particularly when it comes to technical apparel," said BMC general manager Jim Ochowicz.
"Assos of Switzerland are specialists in engineering and aerodynamics, and have mastered the creation of racing apparel suitable for all weather conditions and elements. With their Swiss quality and technical achievements, they were a natural fit as our technical apparel partners."
According to a press statement, Assos will make replica and team issue versions of the BMC attire which will be available to buy.
Assos chairman Phil Duff commented: "We recognise that by working with some of the top riders in the world at BMC Racing Team, we have a focused channel to create, experiment and develop new advancements unknown today.
"It pushes us to go further than just developing products for commercial use, and of course is an ideal tool to test new technology before it’s made available in our collection."
Australian Richie Porte and American Tejay van Garderen will again spearhead the team's Grand Tour aspirations in 2017. The squad will also be looking for another strong showing in the classics with Belgian Olympic road race champion Greg Van Avermaet, who enjoyed his most successful season to date in 2016.
The team will make its 2017 WorldTour start at the season-opening Tour Down Under in Australia over January 17-22.
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