BMC Racing reveals new Assos team kit

US-registered squad BMC Racing unveils its new team kit for 2017, manufactured by Assos and featuring the logo of new sponsor Tag Heuer

Richie Porte models the 2017 BMC team kit, made by Assos

(Image credit: BMC/TDWSport)

The BMC Racing Team unveiled its new team kit on Monday at a press conference in Switzerland. Swiss manufacturer Assos has designed the American-registered WorldTour team's clothing for 2017, which now features the logo of new sponsor, Swiss watch manufacturer Tag Heuer.

Like many associations between pro teams and clothing manufacturers, the partnership will see the development of race clothing that will filter down to commercially available products. Previously, the BMC team rode in Pearl Izumi clothing.

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