BMC Racing set to use Assos clothing in 2017
BMC Racing will switch from Pearl Izumi for the coming season
BMC Racing's stars from Richie Porte to Olympic champion Greg Van Avermaet will wear Assos clothing in 2017, say Cycling Weekly insiders.
The US/Swiss WorldTour team is splitting with Pearl Izumi for the Assos deal. The agreement brings the famous Swiss clothing manufacturer back to top level racing.
Assos, based over the border from Italy in Swiss canton Ticino, supports the Swiss Cycling Federation. Fabian Cancellara used its kit to race to the Olympic time trial title in Rio de Janeiro this August. It had been rumoured to be dressing Team Sky, instead, Castelli will do so.
>>> ‘Like a game of Frogger’: your verdicts on the new Team Sky kit
BMC Racing representatives would not comment ahead of this article being published. Insiders, however, confirmed the deal is done.
The team also inked a deal recently with another Swiss company, watch manufacturer Tag Heuer. The team announced the sponsorship news on October 8.
BMC Racing and Assos should announce the new clothing contract at its media day on December 12, in Denia, Spain.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Assos is replacing American manufacturer Pearl Izumi, which clothed the team from 2013 to 2016. Beforehand, George Hincapie's company, Hincapie Sportswear provided the team's kit.
Prior to the BMC Racing deal, Assos worked with several stars both on the road and the mountain bike trails. It sponsored teams like Renault-Elf and Toshiba.
Its Textile Laboratory Lugano should already be at work for its WorldTour debut. There along Lake Lugano, tax-haven home for stars like Alberto Contador and Vincenzo Nibali, it develops fabrics for Assos's projects.
It could use both its Advanced Ergonomic Pattern Design and Elastic Interface Technology for the 2017 BMC Racing team.
Belgian Van Avermaet could have gold trim on his red and black kit in honour of his Olympic road race win. BMC Racing will support him in the classics. Australian Porte will lead the Tour de France team, wearing Assos in the biggest race of the year.
Depending on the deal with Pearl Izumi, BMC Racing's 28 riders could already start wearing Assos in December at the team camp.
Its first official race of the year will be the Tour Down Under in Australia, starting on January 14.
Thank you for reading 20 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Gregor Brown is an experienced cycling journalist, based in Florence, Italy. He has covered races all over the world for over a decade - following the Giro, Tour de France, and every major race since 2006. His love of cycling began with freestyle and BMX, before the 1998 Tour de France led him to a deep appreciation of the road racing season.
-
Chinese X-Lab vies for global domination as it equips XDS Astana with bikes for the WorldTour
A new partnership sees Astana aboard new bikes with increased funding for 2025
By Joe Baker Published
-
Tech of the week: Van Rysel releases an aero bike (quelle surprise!) plus a superlight carbon crankset from FSA, a long top tube bag from Tailfin and tyre liners from Zefal
The RCR-F aero bike will be ridden by the Decathlon AG2R La Mondiale team in 2025, but will it create headlines like the RCR?
By Luke Friend Published
-
Intermarché-Circus-Wanty riders fined and sent to education course after racist gesture
Madis Mihkels and Gerben Thijssen sanctioned after incident at the Tour of Guangxi
By Adam Becket Published
-
Intermarché-Circus-Wanty riders apologise after being withdrawn from race over racist gesture
Madis Mihkels and Gerben Thijssen sent home from Tour of Guangxi after social media post of racist gesture
By Adam Becket Published
-
Biniam Girmay shares photo of eye-catching new helmet design
Eritrean rider shares image of new boxing cork design on cafe stop during training ride
By Tom Thewlis Published
-
How the team with the smallest budget in the WorldTour is overtaking the competition: The rise of Intermarché-Wanty-Gobert
The Belgian team has been punching above their weight all season
By Adam Becket Published
-
Biniam Girmay's stage 11 start in question after podium mishap
Eritrean stage-winner injured his eye with a cork during podium celebrations
By Adam Becket Last updated
-
'Unbelievable': Biniam Girmay seizes opportunity in watershed moment for cycling
Intermarché-Wanty-Gobert rider becomes first Eritrean Grand Tour stage winner
By Adam Becket Published
-
Racing every race like it's the last of the season: how smaller teams are overperforming this year
Lotto-Soudal and Intermarché-Wanty-Gobert Matériaux have won 11 races between them in 2022 after just 21 in all of last year, so what's going on?
By Adam Becket Published
-
Josef Černý solos away from breakaway to Giro d'Italia 2020 stage 19 victory
The Czech rider took a solo victory on the truncated stage 19
By Richard Windsor Published