Team Raleigh have unveiled their new 2014 kit - although it may look somewhat familiar to long-standing fans of cycling.
As predicted in this week's Cycling Weekly (February 6 issue), the team will wear a red, yellow and black strip this season, which pays homage to the TI-Raleigh squad that ran in the 1970s and early 1980s.
That incarnation of the team, which included the likes of Peter Post and Jan Raas among its line-up, won numerous Tour de France stages and some of the sport's biggest one-day events.
The modern set-up, run by Cherie Pridham and Eddie White, have ambitions of progressing through the ranks to pick up where predecessor finished.
“It’s a step-by-step journey,” Pridham told CW at the end of January. “I think we’re at the stage now where we need to starting looking for corporate partners to help take Raleigh back up to the top levels of the sport. We have to be realistic and have a natural progression."
She described this year's roster, which includes the likes of Yanto Barker, Ian Wilkinson and former British Cycling Olympic Academy rider George Atkins, as "mighty". Current world madison champion Morgan Kneisky and promising cyclo-cross rider Matthieu Boulo add to the team's French contingent.
"We've always got the Tour Series at the back of our minds. Every rider we've brought in for 2014 will hopefully fit into the approach quite nicely," Pridham added.
They will start their season at the Tour Méditerranéen in France, which begins on Thursday.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Nick Bull is an NCTJ qualified journalist who has written for a range of titles, as well as being a freelance writer at Beat Media Group, which provides reports for the PA Media wire which is circulated to the likes of the BBC and Eurosport. His work at Cycling Weekly predominantly dealt with professional cycling, and he now holds a role as PR & Digital Manager at SweetSpot Group, which organises the Tour of Britain.
Going virtual: An 'outdoor' cyclist tries Zwift and indoor riding for the first time
After holding out against it for years, one Cycling Weekly writer finally braves the world of online cycling, with mixed results
By Adam Becket • Published
How I dropped the weight and won a Tour de France time trial
Our new Lifetime Achievement award winner reveals how a move to Nice in the south of France helped lift his career to the next level
By James Shrubsall • Published