Etixx - Quick-Step to become Quick-Step Floors from 2017

Quick-Step will return as title sponsor of the Belgian team after four years as a co-sponsor

(Image credit: Watson)

Etixx - Quick-Step will experience a name change for the 2017 season onwards, becoming Quick-Step Floors.

The Belgian team will return to having Quick-Step Floors as their sole title sponsor, having done so already from 2008-2011 when Omega Pharma took up co-title privileges. They then switched to the lead sponsor of Etixx from the start of the 2015 season.

>>> Tour de France 2017 route revealed

Quick-Step have been sponsors in the pro peloton since 1998, and began sponsoring this team in 2003, taking lead sponsorship through the various incarnations of the team up to 2008.

Etixx, who remain an official partner of the team, will not feature on the kit next season.

“We are delighted that Quick-Step decided to take advantage of this opportunity and become the title sponsor of the team in the 2017 season. We have achieved many goals together and we are eager to keep doing so in 2017," said team CEO Patrick Lefevere on the move. "I want to stress that the budget and the structure of the squad will remain unaltered in 2017.”

Quick-Step have been one of the peloton's most successful teams over the past decade or so, with their riders taking 56 professional victories this year alone.

The team are far from the only WorldTour squad changing name for 2017, with Giant-Alpecin becoming Team Sunweb and Lampre-Merida set for a rebranding after being bought by Chinese company TJ Sport.

Thank you for reading 10 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Richard Windsor

Follow on Twitter: @richwindy

Richard is digital editor of Cycling Weekly. Joining the team in 2013, Richard became editor of the website in 2014 and coordinates site content and strategy, leading the news team in coverage of the world's biggest races and working with the tech editor to deliver comprehensive buying guides, reviews, and the latest product news.

An occasional racer, Richard spends most of his time preparing for long-distance touring rides these days, or getting out to the Surrey Hills on the weekend on his Specialized Tarmac SL6 (with an obligatory pub stop of course).