Olympic champion Sir Chris Hoy will launch a range of bicycles in 2013 that will bear his name.
The range will consist of seven models, comprising three road bikes and four city bikes aimed at leisure riders and will be available exclusively through the Evans Cycles retail network. The bikes will be on sale in late spring.
"Cycling has been a central part of my life from an early age and has helped me achieve so much," said Hoy.
"I want to help more people experience the power and enjoyment of cycling, as well as demystifying it and making it accessible to all. That's why I decided to create a brand that embodies this vision and my passion."
Hoy has worked with desigers at Evans Cycles to formulate the range. There are plans to extend the number of models at a future date, with the inclusion of a track bike a firm possibility.
"I'm really enjoying building my brand from scratch. There are so many aspects that need to mesh perfectly and finding that balance has been very exciting and rewarding," Hoy continued
"I've been working very hard on developing the brand values as well as the visual features, which will appear on all of the bikes."
Former British Olympic cyclists Chris Boardman and Victoria Pendleton have both launched ranges of bikes that carry their names - both available through Halfords.
Hoy retired from the British Olympic team after the London 2012 Games, where he won gold in the keirin and team sprint to become Britain's most decorated Olympian in history with six gold medals in total.
Hoy is one of three cyclists, along with Bradley Wiggins and Sarah Storey, to make it onto the shortlist for the 2012 BBC Sports Personality of the Year award. The Scot won it in 2008 after the Beijing Olympic Games.
Wiggins, Hoy and Storey in BBC SPOTY nominations
Sir Chris Hoy: Rider Profile
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