Cube’s 2027 range might be Europe’s answer to Chinese direct to consumer brands

Nearly every year when Cube releases its new range of bikes we’re reminded that it is still possible to get some serious value for money.

For 2027 Cube's range sees new additions including the cheapest bike in the Tour de France peloton, a refined Agree and carbon fibre wheels, and bars available at a more attractive price points than ever. Here’s a closer look at the new range, how to navigate it and why you shouldn’t overlook Cube when choosing your next road or gravel bike.

Since being founded in 1993, plenty has stayed the same at Cube. Unlike many bike brands it’s still family run and privately owned, an increasingly rare phenomenon in this day and age and the German brand says this brings plenty of advantages.

Decisions can be made more quickly and the company doesn’t answer to shareholders with short term goals. Instead there’s a long term strategy of passing savings on to the consumer without compromising on quality or speed.

It certainly seems to be working, with over 1.2 million bikes flowing through Cube's doors annually and over 400 bikes in its current range - scale that few bike brands can compete with. In 2027 Cube reckons it’s taken its range up another notch with more speed, more features, more affordability and more choice than ever before. Here are some of the highlights…

More Speed!

Team Total Energies grabbed plenty of attention at this year’s Tour de France racing a brand new Cube C:68X Litening Aero. With its predecessor spending more than six years in the professional peloton the updated Litening Aero has big boots to fill but its spec sheet can rival the very best.

In its 'Tour de France' Shimano Dura-Ace spec the new bike weighs in at less than 7.1kg, comes equipped with Newmen carbon wheels with carbon spokes, ships with a 4iiii power meter as standard and has one of the deepest integrated carbon cockpits in recent memory for maximum wind slicing ability.

As a C:68X model it also benefits from Cube’s top of the line carbon lay-up which contains an unusually high concentration of carbon (68%), as opposed to resin, for the highest possible strength to weight ratio.

Newmen also removes the exposed valve stems entirely to save another few watts, instead shipping the bike with a tool and valve extender. It’s safe to say that no stone has been left unturned in the quest for speed.

The problem with speed is that it almost always comes at a cost. Tour de France bikes nearly always hit five figures, so it came as a surprise to many when Cube announced that the 2027 C:68X Litening Aero would have an RRP of £7,499. That's less than half the price of some of the bikes that it shares the peloton with!

We asked Cube how it can hit this price point and it explained that its focus on affordability is thanks to many reasons but primarily: scale (accepting smaller profit margins per bike, buying parts, for example groupsets, in large quantities); leveraging in-house componentry (to cut out middle-men); and private ownership allowing it to focus on long-term sales rather than fast profits.

More Features

Cube makes the Litening Aero for no holds barred racing, the Litening Air for those seeking to conquer mountains whilst tickling the UCI weight limit and then the Agree for anyone who wants aero features without the pro-level geometry.

For 2027 the Agree has also been updated and is a rolling billboard for the latest and greatest features that a modern carbon road bike can offer.

New for this year is the UDH (Universal Derailleur Hanger) that promises to maximise compatibility. This was always expected on the redesigned Litening Aero but it’s nice to see that the Agree hasn’t been neglected.

One thing that the Litening Aero doesn’t get is purpose built storage. Cube knows that most Agree owners won’t have the luxury of a team car following them and that going fast means being self sufficient. With the integrated top tube bag the Agree can carry more – meaning you can go faster for longer.

Next on the wish list – carbon wheels. Carbon spokes have enjoyed a rapid rise to prominence in the professional peloton in recent years. Now, it’s not just the pros who can experience them and the result is a 1300g Newmen wheelset on the top spec Agree.

The high-end spec doesn't stop there, also included is an integrated bar and stem, also from Newmen. A 4iiii power meter. complete with Apple Find My technology, 30mm Continental GP5000s TR Tyres and Schwalbe Clik valves for easier inflation.

More Affordable

For many people the Cube brand will be most recognisable from the Attain, the endurance-cum-training bike that has been a staple of the brand’s range season after season.

With both carbon and aluminium models available, and prices starting from £999, the Attain is Cube’s answer for any rider looking for a dependable bike with a focus on maximising your bang for your buck.

For 2027 all models now come with hydraulic disc brakes and all of the carbon framed bikes also get carbon wheels.

This Attain C:62 Race is a particular highlight of the range with a full carbon frame, carbon wheels, space for up to 36mm tyres and Shimano’s 2x12 speed 105 groupset for under £2,000.

For around £500 more you can even upgrade to electronic shifting courtesy of Shimano’s 105 Di2 on the Cube Attain C:62 SLX, which also features a carbon integrated cockpit and a weight of 7.6 kilograms.

More Places

NuRoad is the name that Cube gives its gravel and adventure bikes and whether you’re looking for aero gains for an international gravel race or your first gravel bike, then there’s a bike in the Cube range with you in mind.

At the very top of the range sits the Nuroad C:62 SLT which comes equipped with Newman’s latest Street G:62 Vonoa carbon wheels – a 62mm deep gravel specific wheelset that also measures a whopping 45mm wide to optimize increasingly wide gravel tyres.

Sram’s flagship 13-speed Red XPLR groupset also makes an appearance as does yet another carbon integrated cockpit. £6,499 is a lot less expensive than many bikes of this spec and many of us will welcome the trickle down tech making appearances further down the range.

For example, every carbon bike from the EXC level upwards now ships with carbon wheels and a carbon integrated cockpit.

More Cube

Cube’s says that for its 2027 product range "no technological advance is too big, and no detail too small, for us to want to incorporate it. Sometimes that means a complete re-write and sometimes it just means a tweak here or there. But the end result is the same: bikes that make riding better."

For CUBE this range represents the next chapter of its story. And that story is both about riding bikes and making bikes and accessories that ride better in every way.

"That's because constant improvement is what drives the brand. Better means more freedom. More speed. More adventure. More fun. More of all the good things, because that's what bike riding represents. For CUBE, and for its customers."

Find out more at https://www.cube.eu/uk-en