Sir Chris Hoy and Vulpine ready to launch new clothing brand, HOY Vulpine, which will feature two ranges that aim to appeal to all kinds of cyclist when it launches at the London Bike Show.

After being announced last summer, HOY Vulpine, the new clothing collaboration between Sir Chris Hoy and Vulpine, will receive its full launch at the London Bike Show later this week.

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Hoy has been closely involved at all stages in the development of the new range, even trying his hand at a spot of modelling

Hoy has been involved in all stages of the design and development process, with the aim of creating pieces of clothing that are a departure from what you’d normally expect from cycling kit. As the multiple Olympic champion said, ‘We hope we’ve designed cycling apparel cyclists want to wear, not feel they have to. The idea is that each piece of clothing is something you look forward to wearing, that does the job and that you feel good in.’Like the HOY bike brand launched back in 2013, the HOY Vulpine clothing aims to deliver well-designed, quality products, without compromising on accessibility. With this in mind, the spring/summer clothing that will be launched this week will consist of both performance and casual ranges.

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Like the whole HOY Vulpine range, the Vallemosa Race jersey is available in both men’s and women’s cuts.

Named after climbs and landmarks in Mallorca, the performance range will consist of the Vallemosa Race jersey (£69.99), which features coffee fibres woven into the fabric to absorb odours and prevent stains, and the El Toro Bib Shorts (£79.99), as well as the match socks and cap (both £11.99).

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Like all of Vulpine’s clothing, the HOY Vulpine range is designed to look as good off the bike as on it.

The casual range, named after the velodromes in the Japanese heartland of Hoy’s beloved keirin, is more extensive. The Akita City jersey (£54.99) and the Saitama Trail shorts (£54.99) are the most clearly cycling-orientated parts of the range, although the Track Stripes Technical t-shirt (£38.99) also features quick-drying fabric. Two more t-shirt designs (£26.99) and socks (£11.99) complete the range.

All of the new HOY Vulpine clothing (OK, perhaps not the socks) will be available in men’s and women’s cuts at identical prices. Online purchasing will be available through the Vulpine website from 12th February, with the full range also available through Evans Cycles from early next month.