Back To Top

Gearhead approved: 14 cycling deals not to be missed this July 4th from REI, Competitive Cyclist, Mike's Bikes and more

There are a ton of unmissable discounts to be snapped up as America celebrates its 250th birthday

Man cycles past US flag
(Image credit: Getty Images)

This weekend is a big one; not only is it the start of the Tour De France, but it's also July 4th, America's 250th birthday!

Many brands celebrate the holiday with deals and offers, and I'm already looking through a raft of excellent deals ahead of the July 4th weekend from the likes of REI, Competitive Cyclist & Mike's Bikes.

Independence Day weekend regularly brings Black Friday-level discounts, particularly in outdoor sectors like cycling; call it the mid-season sale if you wish. Let us not forget this weekend is the big two-five-zero celebrations, and it seems bicycle retailers are looking to match the hype with some mega offers.

I have been back into the listings so you don't have to, picking out the best cycling deals from the July 4th sales. I've found a ton of our top-rated products on sale, particularly many of the best bike computers and best smartwatches from Garmin.

Happy Birthday, America!

My focus here is obviously on the July 4th Weekend sales, and the offers in the US around Independence day. However, if you are outside US check out below for some of today's best offers, on product featured above.

Ecomm Writer

Like many, Matt began his bicycle industry journey on the spanners at his local bike shop. After spending his youth mountain biking, he was inspired to embrace gravel during his tenure with Evans Cycles' in-house brands, Pinnacle and Hoy Bikes. Recognising the evolving industry, Matt eagerly seized the chance to become an E-bike designer, winning several awards with the E-bike brand Cairn Cycles.

These days, Matt is likely to have a toddler sitting shotgun or off the beaten track somewhere on the South Downs.