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Amazon Prime Big Deals are just days away, but you needn't wait – my top 31 early cycling deals available right now!

Amazon's 48-hour Prime Big Deal Days will return October 6-7th for Prime Members

Amazon Prime Day Cycling Deals, brought to you by the Cycling Weekly team. Dedicated to bringing you all the best cycling deals.
All the best Amazon Big Deal Days cycling offers – all picked by our experts
(Image credit: Future)
Recent updates

For Cycling Weekly coverage of the Amazon Prime Big Deal Days, head to our Prime Day Cycling Deals Live blog, where the team will be live until midnight tonight, when the sale ends.

Amazon Prime Days return October 6th to 7th. But there is no reason to wait, as I have already been through the listings and found the 32 early deals for cyclists below.

Prime Big Deal Days kicks off the holiday shopping season as we head towards Black Friday, Cyber Monday, and, of course, a visit from the big man himself over the Christmas period. In the past, I've seen brands use Big Deal Days to test the waters ahead of Thanksgiving weekend. This has meant some surprising discounts on unexpected products as brands look to make a good start to the season.

What should you expect this year? This time of year is always tech- and electronics-heavy, and I suspect that theme will continue, with deals already on the best electric bike pumps and early discounts on the best bike computers.

Amazon aren't the only one with big discounts right now. Check out Sigma Sports Massive Warehouse Clearance.

Remember: to take advantage of Amazon Prime Big Deal Days and some of the season's best bike deals – you must be an Amazon Prime member.

Amazon Prime Big Deal Days cycling deals 2026

USA

UK 

>>>>Click here to jump to the UK Prime Big Deal Day Offers<<<<

Beyond Amazon - Live deals not available on Prime

My Top Prime Early Deals

Lego Icons Road Bike (11380)
Save 20% (£21.99)
Lego Icons Road Bike (11380) : was £109.99 now £88 at Amazon

The Road Bike (11380) delivers a highly detailed 1,015-piece build with a working drivetrain, functional steering, and deep-section rims. Customizable touches like a removable water bottle and a rear safety light complete this sleek, display-ready model.

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Wahoo ELEMNT Roam V3
Save 13%
Wahoo ELEMNT Roam V3: was £399 now £349 at Amazon

The best bike computers don't get updated all that often, and when they do, they usually end up being incremental updates rather than sweeping upgrades. However, the Elemnt Roam V3 saw significant upgrades from its previous iteration, notably in the operating system and the substantially larger screen.

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Shimano Dura-Ace Pedals
Save 27%
Shimano Dura-Ace Pedals: was $300 now $217.95 at Amazon

Nobody needs Dura-Ace anything, it is very rare that Ultegra doesn't cut the mustard for 90% of people. However, the PD-R9100 pedals are a step ahead of the R8000 Ultegra versions and well worth the up spend if you are looking for the best road bike pedals.

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Garmin Varia RTL515 Rear Radar Light
Save 25%
Garmin Varia RTL515 Rear Radar Light: was $199.99 now $149.99 at Amazon

The Garmin Varia RTL515 is a brilliant piece of cycling tech. As well as providing a superb rear light with excellent visibility, it has the very clever radar function. It links easily to the best bike computers, bar-mounted smartphones, and smartwatches. The Varia will alert you to traffic approaching from the rear, giving information on how far, how fast and how many vehicles are on your tail.

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Le Creuset Stoneware Rainbow Coffee Mugs
Save 21%
Le Creuset Stoneware Rainbow Coffee Mugs: was £84 now £66.56 at Amazon

Amazon Prime Day wouldn't be the same without our favourite coffee mugs. We all love a good cup of coffee or tea, and it only makes sense to enjoy it from a nice mug. Available in a variety of sizes, including an espresso-sized 100ml, 200ml for a doppio or Cortado, and a standard 350ml for an Americano, small latte, or tea.

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Muc-Off Airmach Electric Bike Pump
Save 29%
Muc-Off Airmach Electric Bike Pump: was $99 now $70 at Amazon

The Muc-Off Airmach is one of the Best Electric Bike Pump 2025. We praised it for its excellent ergonomics. It features a well-considered design that should make it ideal for colder climates, though we docked it half a star for its overall weight, as it is one of the heavier models in the test.

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USA Early Prime Day Cycling Deals

Bike tech deals

Wahoo ELEMNT Ace Bike Computer
Save 20% ($126.88)
Wahoo ELEMNT Ace Bike Computer: was $624.99 now $498.11 at Amazon

The Wahoo Elemnt Ace is still relatively new technology, featuring some aspects that no other brand has, such as Wahoo's aerodynamic tech. At its launch, many people, including the CW team, commented on the size of the Elemnt Ace. However, considering many now use their phones on the handlebars, the Ace offers more cycling-specific features and is likely a third of the value of a phone, should it fall off or sustain damage in a crash.

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Magicshine SEEMEE 300 Rear Bike Light
Save 10%
Magicshine SEEMEE 300 Rear Bike Light: was $59.99 now $53.99 at Amazon

We've looked for a better option, but the SEEMEE 300 remains our pick for the best rear bike light.

Why? It's loaded with features, including a smart sensor, which increases the light intensity under braking. Importantly, it's a great value too, and even more so during Amazon Prime Day.

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Apple AirTag 2nd Gen
Save 17%
Apple AirTag 2nd Gen : was $29 now $24 at Amazon

Apple AirTags are a fantastic way to track your bike's location, giving your family peace of mind by letting them monitor your whereabouts and confirm you are safe or on your way home. Several excellent products are now available that make fitting them to your bike extremely easy. They are certainly one of our top recommendations for the best bike GPS trackers.

Check out some of these interesting AirTag bike mounts also!

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Polar H10 Heart Rate Monitor
Save 30% ($25.64)
Polar H10 Heart Rate Monitor: was $85.63 now $59.99 at Amazon

Polar heart rate monitors are regarded as the best on the market. Super accurate, build quality is excellent, and they work with just about any enabled device. Now with decent discounts in the early Prime Day deals.

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Garmin Edge 1040 Solar Bike Computer
Save $79.96
Garmin Edge 1040 Solar Bike Computer: was $679.95 now $599.99 at Amazon

In a similar vein to the Wahoo ELEMNT Bolt update, when Garmin launched the Edge 1050, the overall upgrades weren't significant enough for most to justify the upgrade. In fact, when former tech editor Simon reviewed the Edge 1050, he was besotted with the new screen on the Edge 1050. Still, he could see no other reason to make the jump, which makes this 24% off deal very significant in the grand scheme of things, as the Edge 1040 solar is still one of the best bike computers.

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Magicshine SEEMEE 200 rear bike light
Save 20%
Magicshine SEEMEE 200 rear bike light: was $45.95 now $36.76 at Amazon

You can't have a front without a rear, so why not match them. Another Magicshine unit, this time the sibling to our best overall rear light the SEEMEE 300. It has all the same smart features, just without the bulk. Smaller, lighter and more compact make it ideal for use on one of the best road bikes.

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Garmin Edge 540 Bike Computer
Save $35
Garmin Edge 540 Bike Computer: was $349.99 now $314.99 at Amazon

The Edge 540 is packed with features and is well-suited to those interested in accurate mapping as well as those looking for cycling data on the go. It made our guide to the best cycling computers for these reasons and more; we loved the physical buttons, which allow for year-round operation.

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DJI Osmo Action 4
Save 20%
DJI Osmo Action 4: was $299 now $239 at Amazon

It is tit for tat between DJI and GoPro nowadays, and it very much comes down to your intended use on which one you would choose. DJI tends to focus on what most Camera enthusiasts would look for, and that is high-quality hardware, such as the sensor. DJI outperforms GoPro in terms of low-light performance and image quality. However, GoPro has much better stability tech and a wider range of filming speeds. Given they both have 20% off in the early Prime Days, it's your choice.

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Garmin inReach Mini 2
Save 19% ($75.99)
Garmin inReach Mini 2: was $399.99 now $324 at Amazon

The best bike computers are amazing, and they are incredibly powerful devices. However, with all their features and data comes a big issue, and that is battery life. While the likes of the Coros Dura seem to have improved that in recent years, you are still plunged into the Stone Age as soon as you are out of cellular signal range. Having been popularised by a number of leading ultra-racers taking on routes like the Divide and Atlas Mountain Race, the inReach Mini 2 boasts a 14-day battery, allowing you to track your ride and check in with loved ones through satellite messaging, leaving your bike computer or phone to handle navigation and music. It's a device you can turn on and leave in your bag.

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Garmin Forerunner 55
Save 19%
Garmin Forerunner 55: was $199.99 now $162.40 at Amazon

The Forerunner 55 is at the opposite end of the scale from the 955 above, but that doesn't mean it doesn't impress. Simplicity is key with the 55 and makes it the perfect watch to start tracking your fitness. Since a large part of Garmin's ecosystem and powerful data are available via the Connect app rather than directly on the device, this is what makes the 55 stand out among budget smartwatches.

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Indoor Cycling Deals

Shark FlexBreeze HydroGo Fan
Save 17%
Shark FlexBreeze HydroGo Fan: was $149.99 now $124.95 at Amazon

I was introduced to FlexBreeze by a friend last year during a particularly hot spell, when he had purchased one for his child's room. With limited outlets and the need to keep the fan out of reach, he spotted the Shark as an Ideal solution. This made me think it might be suitable for indoor training too, as it moves an impressive amount of air, is cordless, so you can place it anywhere, and is much quieter than the Wahoo Kickr Fan. Granted, it doesn't link with your trainer, etc, but do we need that? We don't want to melt, I think. It's now at its lowest price this year.

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Accessories, tools and parts deals

Dry Guy Force Dry DX Shoe Dryer
Save 30%
Dry Guy Force Dry DX Shoe Dryer: was $111.99 now $78.75 at Amazon

Those of you who cycle year-round or live in a wet climate will know all too well the frustration of getting ready for a ride only to find that your cycling shoes, gloves and hats are still damp from the previous day. The Force Dry DX takes care of this problem using a quiet forced-air central blower, four drying ports with two extensions for boots.

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UK Prime Day Cycling Deals

Echelon  Connect Sport Smart Exercise Bike
Save 29%
Echelon Connect Sport Smart Exercise Bike: was £489 now £349 at Amazon

Echelon is a brand we rate highly for indoor cycling, especially the more expensive Echelon EX-5s which is serious competition for Peloton. The brand's most affordable smart bike is a great place to start this winter, and it's now nearly 30% off.

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DJI Osmo 360 Action Camera
Save 29%
DJI Osmo 360 Action Camera: was £489 now £349 at Amazon

Much like DJI and GoPro in the more traditional action camera market, DJI engages in a similar tit-for-tat specifications contest with Insta360 when it comes to 360-degree view cameras. Where the DJI is better, the Insta360 X5 is better in another area. I am sure to the enthusiast there are significant details where one would service better than the other. However, for most, it'll likely come down to cost. Given the Insta360 X5 is not on offer but the DJI is, it's worth considering.

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Magicshine RN1200 front bike light
Save 11%
Magicshine RN1200 front bike light: was £52.99 now £46.99 at Amazon

Magicshine's RN range is extremely popular for its anti-glare lenses, and Magicshine has upgraded the 1200 with a massive 4000mAh battery. It is now at an almost ludicrous price in the Prime early deals. If you only buy one ahead of Prime Day, this would be a good shout.

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Kärcher Mobile Cleaner OC 3 Foldable
Save 22%
Kärcher Mobile Cleaner OC 3 Foldable: was £139.99 now £109 at Amazon

The Kärcher Mobile Cleaner OC 3 Foldable is excellent for keeping in the car to clean bikes, gear, and the occasional muddy pup. It's foldable, making it compact and lightweight, even when filled with a full tank of water. While it doesn't match a mains pressure washer, it's certainly enough to remove the worst of any muck and keep your car in a reasonable state.

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GoPro Hero13 Black
Save 15%
GoPro Hero13 Black: was £399.99 now £339.98 at Amazon

For the latest in action camera tech, 24% is not an insignificant number. It is actually rare we have seen the Hero13 at its full RRP since its launch, so keep an eye on this one as we head towards the Prime Day, as it could drop even lower, as we have seen them dip below £300 a few times this year.

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Muc-Off Airmach Electric Bike Pump
Save 12%
Muc-Off Airmach Electric Bike Pump: was £75 now £66.24 at Amazon

The Muc-Off Airmach has pretty much the same offer in the UK and the US deal above. As one of the Best Electric Bike Pumps we praised it for offering excellent ergonomics and a well-considered design. We docked half a star for a little extra weight, however, it is still a very good option for joining the electric pump revolution.

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Meet your deal hunting expert

Headshot of Cycling Weekly Tech and Ecomm Writer Matt Ischt-Barnard
Matt Ischt-Barnard

I handle much of our buying advice and deals content here at Cycling Weekly. What makes me qualified you ask? Aside from having been a cyclist myself for nearly 20 years, 15 of which in the bicycle industry. My knowledge goes beyond that of most. I am not looking for the best price; I have a background in purchasing, product management and bicycle mechanics. So, I know how much things cost, who makes them, and how they work. This unique perspective means I know a good product from a bad one and if a specific deal stacks up.

Everything you need to know about Big Deal Days

When is Amazon Prime Big Deal Days Start?

Amazon Prime Big Deal Days 2026 takes place from October 6th to 7th. This 48-hour event is exclusive to Prime members, but many deals are already available in advance.

How does Cycling Weekly select product?

We always try to feature products we have tested and rated highly. During big shopping events like Amazon Prime Days, Big Spring Sale, and Black Friday, we may feature deals on products we have yet to test. We use our judgment, expertise, and experience when considering great deals worth recommending. Learn more about how we select and test products here.

Are there better deals elsewhere?

Over the last few years, we have also seen more bicycle retailers wanting a slice of the Amazon Prime Day pie, with discounts on sites stocking brands not found on Amazon. If we spot any good cycling deals, we will feature them too, either on a dedicated deals page or via our hub pages and live blogs.

How do I become an Amazon Prime member?

To shop on Prime Days, you must be an Amazon Prime member. You can pay for this subscription monthly or yearly. Subscriptions start from £8.99/$14.99, or you can access Prime Day using the free 30-day trial subscription.

Prime access lets you shop Prime Day events and watch a wide range of cycling documentaries on Amazon Prime Video.

Is there any discounted Prime Membership offers?

Yes, are you 18-24 or a student? You can now get a discounted Prime membership. All you have to do is register using a recognised institution email address or provide ID at sign-up, and you can enjoy all the benefits of a Prime membership with a 50% discount.

Which makes it $7.49 a month in the US, and £4.49 in the UK.

Tips From Cycling Weekly to getting the best deals on Amazon Prime Day

1. Shop using Amazon Gift Card

Have a rummage in the draw and dig out those gift cards from Christmas or your birthday. Amazon gift cards can be used on Prime Day.

2. Why not try other retailers?

Prime Day is of course an Amazon exclusive incentive to shop with them. In recent years we have seen deals and offers pop up on through other cycling and sports retailers. We also keep an eye on these and you can these deals here.

4. Check the price

If you are looking for the best cycling deals it is worth shopping around. There is a really useful tool I always use called camelcamelcamel, they track millions of prices on Amazon. What is most useful is it tells you the lowest price the item has been and if it was put up before the event. So, you always know if you are getting a deal.

5. Read the reviews carefully

Amazon reviews can be an easy way to spot sellers bumping their ratings, although Amazon has clamped down on this it is not a fall-proof system. Here are our 5 ways to spot them:

• A very high percentage of five-star reviews,

• Lack of detail in reviews and vague praise,

• Generic review titles like “Nice product” or simply “Awesome”,

• Poor grammar and spelling mistakes

• Multiple reviews on specific dates (especially if there are long gaps between them)

Don't forget you can always check back to our site to see if we have a full review of the product, along with checking the brand's website. Finally, check the seller's other items listings and reviews for patterns.

6. There is nothing I want on the Prime Day deals

Not to worry, Amazon will run Prime Days later in the year, along with their Black Friday & Cyber Monday events.

If that isn't regular enough for you, did you know Amazon runs deals EVERYDAY? You can find those Here.

Explore More

Like many, Matt began his bicycle industry journey on the spanners at his local bike shop. After spending his youth mountain biking, he was inspired to embrace gravel during his tenure with Evans Cycles' in-house brands, Pinnacle and Hoy Bikes. Recognising the evolving industry, Matt eagerly seized the chance to become an E-bike designer, winning several awards with the E-bike brand Cairn Cycles.

These days, Matt is likely to have a toddler sitting shotgun or off the beaten track somewhere on the South Downs.