Capture every memory this 4th of July: Get $100 off the latest GoPro HERO13 Black with this Early Prime Day Deal
Amazon has slashed the price on the highly rated GoPro HERO13, with up to 25% off this holiday weekend


As a deals hunter, Amazon Prime Day is like hitting the lottery's winning numbers, with numerous huge discounts to highlight. Prime Day is now a week away, and for the first time ever, it's four days of the best cycling deals, running from July 8-11. Before then, we have the 4th of July weekend to enjoy.
Amazon retailers aren't waiting for the official start of Prime Day and are already dropping deals. Right now, Amazon has discounted the latest GoPro by 23% one of the best action cameras for cyclists—the GoPro HERO13 Black, which is now priced at just $329, a massive $100 off the RRP of $429, and it's the lowest I've seen this year.
For Amazon UK shoppers, the Prime Day GoPro deal is even better, with 25% off taking it down to £299 from £399, which again is the best price the HERO13 has been this year. UK GoPro deals shoppers can also pick up the GoPro HERO12 at Currys for £249, which is also a £100 saving.
Get the GoPro HERO13 Black Prime Day deal for just $329.99.
I am a big fan of filming my rides, whether that's documenting bikepacking adventures or for added safety when riding locally in traffic. They are also fantastic for holidays and capturing those family memories, like those 4th of July fireworks. I have used many different cameras in the past, and it's safe to say GoPro are the market leader when it comes to the best bike and helmet cameras.
You seldom see such a big discount on the latest iteration of the GoPro HERO, so I'd suggest grabbing it while you can, as it's unlikely to go cheaper over Prime Day.
GoPro HERO13 US deal
Save 25%- The GoPro HERO13 boasts a comprehensive list of attractive features that make it a strong contender for the best action camera for cycling. The feature that appeals to me is the Bluetooth headphone connection, which enables voice control of the camera and adds in-ride commentary to your captures. With $100 off at Amazon, this is a great early Prime Day deal, although Best Buy and Walmart have matched the price, should you wish to shop elsewhere.
Price check: Best Buy $329.99 | Walmart $329
The GoPro HERO13 Black, as its name suggests, is the latest model in the brand's line of action cameras. In our review, we gave it a 4-star rating out of 5. Our tester, Andy Turner, reckoned the latest edition of the action camera was the best so far. He highlighted the best-in-class 5.3K60 video, updated software, improved battery life, and expansive Lens Mods as some of the reasons to upgrade.
However, he did note that it was, at full RRP, still fairly expensive for what is essentially the GoPro HERO12 with some tweaks, but with this discount, and if you want the very latest action camera, now may well be the time to pull the trigger.
Elsewhere, the Hero13 now utilises WiFi 6 rather than 5 for connectivity, resulting in faster data transfer speeds. You can also create custom video presets on the camera or in the GoPro Quik app. The Hero 13 also features a burst slow-motion function for short, high-FPS clips, allowing for extreme slow-motion.
A new feature, and one that seems particularly useful for cycling, is the ability to connect the best cycling headphones, such as Apple AirPods or Shokz OpenRun, for voice control or audio recording.
GoPro HERO13 UK deal
Save 25% If you want best-in-class video footage for your rides, then the HERO13 drops 5.3K video for breathtaking image quality, with 91% more resolution than 4K and an incredible 665% more than 1080p. GoPro HERO13 Black also lets you grab stunning photos up to 24.7MP from your recorded footage using the GoPro Quik app. This Amazon UK deal is a £100 saving, worth grabbing quickly.
Read our full GoPro HERO13 Black Review.
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Paul Brett is a deals writer for Cycling Weekly and has been cycling for as long as he can remember, initially catching the mountain biking bug in the 1990s, he raced mountain bikes for over a decade. An award-winning photographer, when not riding a bike, he can be found at the side of a road world championship or a cyclocross track shooting the action. Paul was the founder, editor and writer of Proper Cycling magazine, and he's travelled the world interviewing some of the top personalities in cycling and writing about some of the biggest cycling brands.
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