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British television broadcaster ITV has signed a new deal with the Tour de France to air coverage of the race until 2015.

The new deal agreed with Tour organiser Amaury Sport Organisation (ASO) will allow ITV to continue its package of live coverage and highlights programmes. ITV will also increase the amount of coverage offered digitally, including online.

The new deal comes on the back of a successful year of cycling coverage for ITV. The company reports that its coverage of the 2011 Tour netted an increase in audience of 33 per cent compared to 2010. It also broadcast coverage of the 2011 Vuelta a Espana for the first time, in addition to coverage of the Tour of Britain, Tour Series and Revolution track events.

"ITV's coverage of the Tour de France has a terrific reputation with viewers and sports fans and I'm delighted that, in one of the most exciting periods for British cycling, we have secured coverage on ITV4 until 2015," said Niall Sloane, controller of Sport at ITV. 

The 2012 Tour de France starts on Saturday June 30 in Liege, Belgium, and finishes in Paris on Sunday, July 22.

Related links

Tour de France 2012 route details

Cycling Weekly's Tour de France news page

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Nigel Wynn worked as associate editor on CyclingWeekly.com, he worked almost single-handedly on the Cycling Weekly website in its early days. His passion for cycling, his writing and his creativity, as well as his hard work and dedication, were the original driving force behind the website’s success. Without him, CyclingWeekly.com would certainly not exist on the size and scale that it enjoys today. Nigel sadly passed away, following a brave battle with a cancer-related illness, in 2018. He was a highly valued colleague, and more importantly, n exceptional person to work with - his presence is sorely missed.