360-degree action cameras to be integrated into Giro and Bell helmets

Models that will include the cameras to be announced in January

With on-board footage now coming out of pretty much every professional race, more and more amateurs are beginning to invest in action cameras as a way to capture their ride and share their epic rides with their mates. The problem is that once secured, you have limited control over the direction of the camera.

However, that might no longer for much longer, with BRG Sports, the parent company of both Giro and Bell, striking a deal with 360fly, a company that products single lens 360º cameras. This deal will see the 360º camera being integrated into the brands’ helmets from 2016.

>>> Watch: Amazing 360º video of BMC’s Manuel Quinziato motor pacing

The models of helmet that the cameras will be integrated into will be announced at the Consumer Electronics Show in Las Vegas in early January 2016, although we wouldn’t be surprised if the companies’ bulkier mountain bike and winter sports helmets are the first to receive the new technology, with the additon of the 136g camera perhaps proving a little more difficult in lightweight road helmets.

However, from the footage above, we think any development will be well worth the wait, with the video showing some pretty amazing shots of some mountain biking, as well as what looks like a dead easy to process to edit and share videos on your smartphone.

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One downside we are envisaging is the cost. Giro’s top-end Synthe helmet is already priced at £199.99, and the 360fly camera coming with its own retail price of $399 (£263), the finished profuct could be one seriously pricey piece of kit.