Laura Trott and Adidas launch new Adistar cycling range

With decades of experience making cycling clothing Adidas has launched its new Adistar cycling clothing range with reigning double Olympic champion, Laura Trott.

Adidas has a long history in cycling, having provided the kit of Eddy Merckx's all conquering Molteni team back in the sixties. The new range seeks to embody the heritage of the brand, whilst incorporating innovation, performance and style. The clothing, available in mens and womens specific cuts, is of an aerodynamic race fit suitable for anyone wanting wind cheating advantage.

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Oliver Bridgewood - no, Doctor Oliver Bridgewood - is a PhD Chemist who discovered a love of cycling. He enjoys racing time trials, hill climbs, road races and criteriums. During his time at Cycling Weekly, he worked predominantly within the tech team, also utilising his science background to produce insightful fitness articles, before moving to an entirely video-focused role heading up the Cycling Weekly YouTube channel, where his feature-length documentary 'Project 49' was his crowning glory.