Halfords teams up with Laura Trott as cycling sales slow

Retailer Halfords sees its like-for-like cycling sales drop by 0.9 per cent in the year to April but are launching a new range of women's bikes with Laura Trott

Laura Trott has partnered with Halfords to launch a range of bikes aimed at getting more women into cycling as the retailer looks to boost slowing cycling sales.

Double Olympic champion Trott has put her name to a range of three road bikes and one hybrid, starting from £449, adding to Halfords existing collection of women's models.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.