Santander set to replace Barclays as 'Boris Bike' title sponsor

The London cycle hire scheme is set for a change of colour, with Santander UK reportedly willing to pay £50m to replace Barclays as title sponsor

Santander UK is reportedly in line to replace Barclays as the title sponsor of the London cycle hire scheme.

According to Sky News, the bank, who sponsor a number of sportsmen and women, are ready to pay £50m for the right to sponsor the scheme, beating off competition from Coca-Cola.

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Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.