Unless your surname’s Dowsett, you’re likely to be spending next Sunday evening cheering on Bradley Wiggins as he attempts to break the Hour Record at the Lee Valley Velodrome in London. However, if you needed any more encouragement to shout any louder at the TV then this gel giveaway from Science in Sport (SiS) may just provide it.
The sports nutrition company, which has worked with the likes of Katusha, Trek Factory Racing, and of course Team Wiggins, will be giving away 300,000 of its GO Isotonic Energy gels if Wiggins can better the 52.937km mark that Alex Dowsett set last month.
To bag yourself some free gels, all you need to do is head over to the Power the Hour website and be among the first 25,000 people to register. If Wiggins breaks the record you’ll then receive a code which will entitle you to 12 free gels on your next order.
Ashley Read, SiS’s Marketing Director said: “The Hour is an important moment in cycling’s history and we want all cycling fans to get behind Brad and support him on this monumental day. We’d like to say thanks for this support.”
Take a look at the Canyon Speedmax WHR that Alex Dowsett rode to Hour Record success